On a High Note: Startup Loop Mission Reduces Food Waste One Juice at a Time

On a High Note: Startup Loop Mission Reduces Food Waste One Juice at a Time

A new Canadian startup is hard at work reducing food waste. Founded by David Côté and Julie Poitras-Saulnier, Loop Mission upcycles imperfect produce items like pineapple, beets, and kale to make juice for their line of products that includes: juice and smoothings, beer and gin, probiotic sodas, and even soaps. In addition, these second-life products "are priced as low as possible to hasten sales and move inventory," Bloomberg reports.

Loop Mission: LOOP - About Us, November 25, 2021.

More food companies are moving toward sustainable futures, with projects ranging from pasta made from beer, powdered tea, yogurts and cheese from microbes, and many more. This shift comes at an ideal time when consumers are more focused on sustainability than ever before.

Food waste remains a huge issue in most counties. According to the United Nations Food and Agriculture Organization and the UN Environment Programme, "14% of the world's food is lost from post-harvest up to, but excluding, the retail level." And according to WWF, "global food waste contributes 10% of our global greenhouse gas emissions."

Loop is actively working to change these statistics, saving more than 8,000 metric tons of produce from landfills in the last five years.

Loop Mission: Introducing LOOP Synergies, November 25, 2021.

Credit Suisse: Credit Suisse Research Institute's "The young consumer and a path to sustainability" report, February 1, 2022.