Unlikely Allies Launch “World War Zero” to Mobilize America and World to Tackle Climate Change

Major new initiative will launch with six-figure advertising campaign; Brings together Democrats, Republicans, activists, diplomats, generals, entertainers, scientists, business leaders because “this is a war we must win”

Founding members include: Sec. John Kerry, Sec. Ernie Moniz, Sec. Hank Paulson, Gov. Arnold Schwarzenegger, Gov. Christie Todd Whitman, Stacey Abrams, Gov. John Kasich, Cindy McCain, Leonardo DiCaprio, Gen. Stanley McChrystal, Pres. Bill Clinton, Sec. Hillary Clinton, PM Gordon Brown, Rep. Jim Greenwood, Pres. Olafur Grimsson, Sec. Chuck Hagel, Admiral Lee Gunn, Ashton Kutcher, Katie Eder, Rev. Al Sharpton, Sen. Olympia Snowe, Richard Branson

People can go to www.worldwarzero.com to enlist

[Washington, DC] – Today, former Secretary of State John Kerry and former Governor Arnold Schwarzenegger announced the launch of a major new initiative to mobilize Americans and citizens everywhere to tackle climate change and pollution. The new initiative, called World War Zero, will be reaching out to millions of people through 2020 to activate them around a clear mission: mobilizing to respond to the climate crisis the same way we mobilized to win World War II.

World War Zero is launching with a major social media campaign and an initial six-figure print and digital advertising buy, and members of the new group will be holding town halls and engaging with people in as many ways as possible in the coming months.

Sec. John Kerry: “When America was attacked in World War II we set aside our differences, united and mobilized to face down our common enemy, and not only won that war, but pulled ourselves out of the Great Depression and built the strongest middle class the world has ever seen. We are launching World War Zero to bring that spirit of unity, common purpose, and urgency back to the world today to fight the great threat of our time: climate change. We are bringing together unlikely allies who may not agree on everything, but who have enlisted in this effort to do everything they can to mobilize people to tackle climate change on every front. We will be reaching out to people wherever they live to talk about the issues they care about most: keeping their families safe and healthy, boosting the economy and creating millions of new clean energy jobs, and leaving a brighter future for their children and grandchildren. The world has come together to take on tough challenges before and World War Zero is an initiative committed to the idea that we must do so again – and there is no more time to waste.”

Gov. Arnold Schwarzenegger: “Our fossil fuel addiction is killing us. Pollution kills 7 million people every year. Millions of our children suffer from pollution-induced asthma. We can do better. It is time to build a clean economy and World War Zero has brought together leaders from different backgrounds with different viewpoints to find the way forward and inspire every citizen to act. Working together, we can and will build a cleaner and healthier future and fight climate change while protecting our economy and creating new jobs.”

Founding members of World War Zero include (not an exhaustive list):
Secretary John Kerry, former Sec. of State
Governor Arnold Schwarzenegger, former Governor, California
Secretary Ernie Moniz, former US Secretary of Energy
Secretary Hank Paulson, former U.S. Secretary of Treasury, businessman
Governor Christine Todd Whitman, former Governor, New Jersey (R) & former EPA Administrator
Stacey Abrams, former Georgia House Democratic Leader
John Adams, Founding Director and past President of the NRDC
Secretary Madeleine Albright, former US Secretary of State
Erika Alexander, actor/activist
Baroness Catherine Ashton, former EU High Representative for Foreign Affairs
Congressman Charlie Bass, former U.S. Representative, (R-NH)
Richard Branson, entrepreneur and philanthropist
Professor Douglas Brinkley, Professor of History at Rice University, presidential historian
Prime Minister Gordon Brown, former British Prime Minister
Administrator Carol Browner, LCV Chair and former EPA Administrator
President Jimmy Carter, U.S. President
Brigadier General Steve Cheney, Marine General, Founder of ASP
Secretary Hillary Clinton, former Secretary of State
President Bill Clinton, U.S. President
Secretary Bill Cohen, Former Secretary of Defense
Ted Danson, actor/activist
Leo DiCaprio, actor/activist
Katie Eder, youth activist
Foreign Minister Espen Eide, former Foreign Minister and former Defense Minister of Norway
Johan Eliasch, Chairman and CEO of Head
Jimmy Fallon, actor
Congressman Wayne Gilchrest, former U.S. Representative, (R-MD)
Tony Goldwyn, actor/activist
Congressman Jim Greenwood, former U.S. Representative, (R-PA)
President Olafur Grimsson, former President of Iceland
Admiral Lee Gunn, former Naval Inspector General, Department of the Navy
Secretary Chuck Hagel, former U.S. Secretary of Defense
Yuval Noah Harari, author of Sapiens: A Brief History of Humankind
Hal Harvey, CEO, Energy Innovation
Denis Hayes, Founder, Earth Day Network
Susan Hockfield, past president, MIT
Dean Kamen, engineer, inventor and businessman
Gene Karpinski, President, League of Conservation Voters
Governor John Kasich, former governor, Ohio (R)
Fred Krupp, President, Environmental Defense Fund
Ashton Kutcher, actor/activist
Penelope Lea, youth activist
Cindy McCain, McCain Institute
Administrator Gina McCarthy, former EPA Administrator
General Stan McChrystal, former Commander, U.S. Joint Special Operations
Governor John McKernan, former Governor, Maine (R)
Shawn Mendes, artist
David Miliband, CEO, International Rescue Committee
Shay Mitchell, actor/activist
High Representative Federica Mogherini, former EU High Representative for Foreign Affairs and Security Policy
Alicia Joy O’Sullivan, Young Ocean Ambassador/youth activist from Ireland
Professor Naomi Oreskes, Merchants of Doubt author, scientist
Secretary Leon Panetta, former Secretary of Defense and CIA
John Podesta, former White House Chief of Staff
Paul Polman, former CEO of Unilever
Ambassador Susan Rice, former National Security Advisor and UN Ambassador
President Mary Robinson, former President, Ireland
Prime Minister Kevin Rudd, former Prime Minister of Australia, President Asia Society Policy Institute
Raj Shah, President, Rockefeller Foundation
Reverend Al Sharpton, Reverend, civil rights leader, and minister
Congressman Chris Shays, former U.S. Representative, (R-CT)
Stephanie Shepherd, activist/influencer
Jaden Smith, actor/activist
Senator Olympia Snowe, former United States Senator (R-ME)
Mary Steenburgen, actor/activist
Professor Nicholas Stern, Chair of Economics and Government, London School of Economics
Todd Stern, former United States Special Envoy for Climate Change
Sting, artist/activist
Trudie Styler, artist/activist
Mickey Sumner, actor/activist
Sean Patrick Thomas, actor/activist
Laurence Tubiana, CEO, European Climate Foundation
Senator Mark Udall, former U.S. Senator (D-CO)
Emma Watson, actor/activist
Archbishop Justin Welby, Archbishop of Canterbury
Meg Whitman, former CEO, Hewlett Packard

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